Our philosophy

We take a fresh approach on using data. Every company out there uses their customers data in some way, but more often than not, that data is used to benefit the company, not the user. We want to change that.

The vision

When data is uploaded to defer, it's anonymously added to a pool of all our other user's data. With the help of extra metadata provided by the user, we start to build up a collection of related datasets.

When it comes to solving problems, having the most information about the problem as possible will always yield a better result. This is a fact. Using information from many different sources, along with the data that we curate, the algorithms are able to do a much better job learning the problem and giving you a solution.

We see a world where data is so connected that efficiencies of every company connected improves. Where we can give back time to everyone so that he/she/they/it can spend time doing things they love.

The problem with machine learning isn't the algorithms, it's the data is uses. There is the age old saying that says, "put garbage in, get garbage out".

What drives defer.ai

defer.ai started as a geographic data visualization company. Our product, Explore, was the first thing we ever build and is what sparked the idea for the company.

Early on, we were using a lot of Census and demographic data. We'd visualize a lot of those datasets and we worked through building that part of the platform.

Often times it was data like median income or percent without some key part of my life like internet or public transportation. I saw how where I lived compared to the places on the lower end. It didn't feel right.

From there, the vision has remained the same. Build quality data tools that help improve the functions of an entitiy. We hoped that in effect, we'd be working towards a better world.

In addition, we pledged to use company revenue to improve communities on the lighter end of the color scale.

We are still a pre-funding, and pre-revenue company. We pledge that on the day the first dollar of revenue comes in, we'll start putting 10% back into the community. More information to come, but we think transparency is important and will make public our efforts.